"The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles which opened in September of 2015. The museum is designed by Diller Scofidio + Renfro in collaboration with Gensler and offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide, and has launched an active program of rotating temporary exhibitions and innovative audience engagement. The 120,000-square-foot, $140-million building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984. In its inaugural year, The Broad museum far exceeded attendance projections, welcoming over 820,000 visitors."
- The Broad
The new contemporary museum has art work ranging from installations, all works of art, and collections that any age could enjoy. The installations includes work by 1950's Jasper Johns, Robert Rauschenberg, and Cy Twombly. Roy Lichtenstein, Ed Ruscha, and Andy Warhol's works of the pop art era in 1960's is seen. Moving into the 1980s, the installation presents a rich concentration of works by artists such as Jean-Michel Basquiat, Kara Walker, Keith Haring, Barbara Kruger, and Jeff Koons.
The Broad also has the Yayoki Kusama's Infinity Mirror room. You can enter the museum and reserve your spot with an iPad kiosk in the center of the lobby. Once you reserve it, it will text you when it is your time to come in. You are allowed inside for 45 seconds and may request for two people to be inside together.